Luxury Design & Craftsmanship Summit – Highlights

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From the 20th to the 21st of June 2018 Covet Group organized the 1st Edition of the Luxury Design & Craftsmanship Summit! It took place in Pavilhão Multiusos, Gondomar where some of the most important names in the design world like Boca do Lobo, Vista Alegre and Michaelangelo Foundation gathered to elevate design & craftsmanship.

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Along the two days of the event, all the guests had the opportunity to experience Live Showcases of some craftsmanship art like Filigree, Upholstery, Goldening, among others. This type of events promotes a close interaction between the public and the artisans, resulting in an amazing experience for all the public.

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Opening the first day of the event we were gifted with the speech from Covet Group CEO, Amândio Pereira. His opening words reinforced the importance of Craftsmanship to the Covet Group, but also to Portugal and the Furniture Industry. The first day closed with a golden key where Amandio Pereira, CEO of the Covet Group; Nicole Segundo, Representative/ Network Developer to Portugal for the Michaelangelo Foundation; Fátima Santos, General Secretary of the AORP; Luis Onofre CEO of the Luis Onofre brand; and Antonio Moura, business developer discussed “The value of Craftsmanship For the Luxury World”.

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The second day of the event opened with the Panel “Design as a Driving Force of Local Craftsmanship” where the speakers: Fernando Caetano (Moderator), director of Open Media; João Branco e Luis Sanchéz, fashion designers and CEO’s of the Storytailors Fashion Studio; Toni Grilo, product designer of Topázio; Alda Tomás, designer of Vista Alegre; Serena Confalonieri, designer and Francesca Merciari artisan. The focus was the evolution of design and interior design, which started to be as branches of architecture, an industry that was always understood as the major art. And if the interior design segment was considered a component of architecture, the design of clothing, furniture, jewelry and other common artifacts were also left mostly to tradition or artisans specializing in handmade products.

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After an amazing morning with a magnificent panel discussing the origins of craftsmanship and it’s connection with the design industry, the Luxury Design & Craftsmanship Summit resume its agenda with a discussion about luxury design! What makes a Luxury Brand and how do you create one? This was the focal point of the third and last panel of this event entitled: “Luxury Branding: Behind the Scenes Story”!

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This panel had the moderation of Mónica Seabra-Mendes, the Luxury Management Program Coordinator of Universidade Catolica, and had the participation of Marco Costa, COO and Creative Director of Boca do Lobo; Jorge Martins, Founder of RomBoats; Carlos Santos, CEO and Creative Director of Santos Shoes; and Carla Graça, Marketing Manager of Vista Alegre.

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The Luxury Design & Craftsmanship Summit was a success! With that being said, the 2nd Edition of this Event will take place in Paris, France, in January of 2019! An opportunity you just can´t miss!

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