AFFD Firm in Beijing: Gao Zhiqiang’s humanistic vision on design
AFFD Design was founded in Beijing, China by the top-notch indoor architect Gao Zhiqiang (高志强）. AFFD Design is a design management company integrating planning and architectural design, ecological landscape design, human interior design, and soft decoration design. Born out of the China Architecture Design Group Zhubang Design Institute, it is composed of architects and engineers with rich practical experience and an international perspective.
AFFD Design Firm is committed to finding breakthroughs and inspirations in the complex and redundant state of the city, providing design solutions that combine the spirit of the times with the modern oriental temperament, and achieves excellent results in the fields of residences, industrial offices, commercial design, and recreation real estate.
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Representative works by AFFD include Baidu International Plaza, A Bank Research Institute, Tongrentang and Kangyang Experience Center, QIONGYOU Network Office, Wang Xiaofei Private Residence and so on. AFFD Design Firm adheres to the concept of design creation value, creates a beautiful lifestyle for customers, builds a fashion living experience and media space, and is committed to providing customers with rigorous professional, modern and efficient all-around system services to achieve social responsibility.
In the bidding of ” in 2013, AFFD led by Gao Zhiqiang defeated Gensler, B + H and other world top design institutions and won the bid at one stroke. The designers completed the work under imaginative design and super exquisite technology miracles, and creatively put forward the concept of “spatial emotional design”.
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Gao Zhiqiang and AFFD embraced the concept of “space emotional design”, which combines best practices in design and construction with evidence-based medical and scientific research, and promotes human health and well-being through building environment.
Gao Zhiqiang’s “space emotional design” advocates that spatial functions should be endowed with human attributes, it came to constitute the central tenant of AFFD. Through the design and shaping of space, people can live in it, and their physiological and psychological emotions are in the best state. To return to the essence of humanity, the first thing to be considered is “the user’s perception experience”, the second is that the building should be “elegant and meaningful”, and the final space design can help the owner creatively realize more added value.
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